As a PRO, we support producers by managing the flow, recycling and re-purposing of used tires, from source to end point.

Steve Meldrum, the Canadian Association of Tire Recycling Agencies (CATRA) Chair and CEO of eTracks, introduced the Association’s 2021 Annual Report by speaking to how he has embraced his new role with CATRA and sees ongoing potential in the organization. The report goes on to show how members, collectively and individually, continue to be global leaders in the tire recycling industry. They do this through robust data collection and analysis, and expanding scrap tire diversion opportunities through innovation, technology, stakeholder outreach and collaborations. 2022 is already revealing that it will be another year of achievements in Canada’s tire recycling industry. For its part, CATRA will pursue opportunities that ensure that knowledge is shared, and efficiencies and other benefits are delivered to members. Ultimately, this enhances each member’s ability to deliver on environmental and economic responsibilities for their respective governments. View the 2021 Annual Report Learn more about CATRA

Bridgestone Americas, an eTracks customer and global leader in tires and sustainable mobility solutions, announced an exclusive partnership with Carbon Capture and Transformation (CCT) company, LanzaTech NZ, Inc. (LanzaTech) to address end-of-life tire waste. The two companies will co-develop the first dedicated end-of-life tire recycling process leveraging LanzaTech’s proprietary CCT technology, creating a pathway toward tire material circularity and the decarbonization of new tire production. According to the Tire Industry Project operating under the umbrella of the World Business Council for Sustainable Development (WBCSD), more than one billion tires globally reach the end of their useful service life each year. Bridgestone and LanzaTech will work to address this issue by converting end-of-life tires into new materials, including exploring processes to create sustainable synthetic rubber that does not rely on petrochemicals. Learn more about Bridgestone’s initiative

eTracks Tire Management Systems will be issuing a Request for Proposal (“RFP”) related to the recycling of end-of-life tires to qualified, north American service providers. The RFP supports eTracks as a Producer Responsibility Organization (PRO) under Ontario’s Resource Recovery and Circular Economy Act (“RRCEA”) and the Tires Regulation (Reg 225/18). The RFP covers a four-year period beginning in 2023. The RFP will be available on May 16, 2022 and will contain: RFP process and timelines (eg. bidder question submittals, bidder meeting, deadlines, submittal process) Service Provider (bidder) requirements Supporting documents (regulations, form of contract, pricing templates) Scope of services to be provided (receipt of tires, or pre-processed materials, “processing” of scrap tires, reporting requirements to eTracks, etc.) Details of acceptable recycling methods (eg. crumbing with end-market proof, retreading, reuse, tire derived aggregate, rubber modified asphalt, blasting mats, etc.) Proof of end markets requirements (i.e. validation requirements for actual use of tire derived material) Resource recovery and commitment expectations (ratio of: received eligible material to approved end use) eTracks service level requirements Sustainable Recovery Platform (eSRP) technology expectations Evaluation criteria and weighting. Please email [email protected] before noon ET, May 16th, 2022, to request a bid package, or to make further inquiries before the June 27th proposal deadline. The deadline for submitting a response to the RFP is 2 p.m. ET, June 27, 2022. We look forward to inquiries from all qualified service providers!

eTracks Tire Management Systems launched its Sustainable Recovery Platform (eSRP) to over 6,500 Ontario tire collection sites, 100 service providers and over 50 producers. As a not-for-profit organization, eTracks provides Producer Responsibility Organization (PRO) services to the Ontario tire manufacturing industry by managing their end-of-life tire recycling obligations under the Resource Recovery and Circular Economy Act (RRCEA). eSRP’s development was spurred by the need for better data and insights into where, how and what becomes of recyclable materials put into market, and how much of that material is made into new products. eSRP will help to improve the way Producers and PROs are able to manage recyclable materials and regulatory compliance; and drive a more sustainable, circular economy. Read more about this in the Press Release

During the global pandemic, there was a brief reprieve for the environment as a result of reduced economic activity during 2020, which highlighted just how much of an impact our collective actions can have on the planet. But during a summer of record temperatures across Canada and the United States, and with atmospheric CO2 emissions at their highest recorded level, it is clear that industries need to work together to reduce our carbon footprint. One way to do this is by increasing efforts to develop a more circular economy. Read more: Recycling Product News article

Throughout July 2021, Evolve Recycling Inc transitioned out of the hauling management business. Evolve will continue to operate its “Trillium” hauling business, and has partnered with eTracks to manage the delivery of used tires by other haulers to their facilities in Brantford and Moose Creek going forward. Our goal throughout this process was to ensure the uninterrupted flow of tires and payments to haulers. Haulers who had contracts or agreements to haul tires for Evolve were provided with a new contract from eTracks. A joint letter from Evolve Recycling and eTracks was also provided by email on July 9, 2021 to all Evolve haulers. eTracks held 4 webinars for the hauling community on May 19, May 26, June 2 and June 9 outlining this transition and the contents of the new contracts. We were pleased to note that more than 30 haulers attended these webinars. Haulers can access a copy of the webinar at: eTracks looks forward to expanding the use of direct-to-hauler contracting with its service providers in the coming months. A few of the key benefits to direct-to-hauler contracting include: Direct payment from eTracks to haulers (faster payment) Very competitive rates! Greater efficiency for all businesses involved Improved management (regulatory and commercial needs) of the Individual Producer Responsibility model for end-of-life (EOL) tires. If you’re a hauler and you’re interested in learning more about becoming a direct hauler with eTracks, please contact us at [email protected] to learn more.

– FOR IMMEDIATE RELEASE – eTracks Tire Management Systems Recognizes Service Provider Excellence in Tire Recycling Toronto, ON. – eTracks Tire Management Systems successfully navigated a year unlike any other in 2020. In spite of a sluggish economy, including dramatic changes to how we all live, work and commute; eTracks customers continued to receive unwavering compliance services. To commemorate this milestone, eTracks announced several Awards of Excellence in appreciation of our suppliers’ invaluable help in navigating a challenging year and still managing to exceed 2019 tire collection by 13,000 tonnes. “eTracks relies on the outstanding services of tire haulers and processors to ensure that end-of-life tires are collected in a timely and efficient manner and in alignment with the Resource Recovery and Circular Economy Act; their work helps divert tires from our landfills so they can be made into new products,” said Steve Meldrum, CEO of eTracks Tire Management Systems. Multiple criteria were evaluated to determine the top service providers for 2020, such as professionalism, ease of doing business, willingness to adapt to Regulatory changes, transparency in business operations, and a commitment to service delivery excellence. Service providers are the foundation of tire recovery and recycling in Ontario, and we sincerely thank all our enrolled haulers and processors for coming through to make 2020 a successful year in spite of global challenges. Congratulations to the recipients of the 2020 Awards of Excellence! Award of Excellence, Processor of the Year: Ideal Rubber Industries Corporation Award of Excellence, Hauler of the Year: CRM Hauling Award of Excellence, Hauling – Northern Ontario: William Day Construction Ltd. Award of Excellence, Hauling – Central Ontario: Emterra Tire Recycling Ltd. Award of Excellence, Hauling – South Eastern Ontario: Trillium Tire Award of Excellence, Hauling – South Western Ontario: All Ontario Recycling About eTracks Tire Management Systems – eTracks is a not-for-profit Producer Responsibility Organization (PRO) in Ontario, working on behalf of major tire producers, automakers and tire distributors in the province. The company provides fulfillment services for its clients, in compliance with the current tire regulation and works with a vast network of end-of-life tire collectors, haulers and processors to ensure the responsible recycling of end-of-life in support of a more circular economy. Media Inquiries: Melissa Carlaw, Communications and Marketing Lead, [email protected]

A 2020 survey conducted by eTracks Tire Management Systems — a company that works on behalf of tire producers to meet their regulatory obligations of recycling tires — is looking to dispel the myths and misinformation about the tire recycling industry, and with good cause: the survey revealed that only one third (37 percent) of Ontarians know that, in Ontario, tires are recycled. Nearly half (49 percent) of Ontarians do not know whether they’re recycled or thrown into landfills, and 14 percent of residents – a whopping 1.5 million adults in Ontario – do not believe tires are recycled at all. In reality, tire manufacturers and automakers are responsible for recycling every tire they sell in Ontario, yet only 32 percent know this is the case. “Regardless of some of these knowledge gaps and myths, it’s encouraging to know Ontarians want to help the environment,” said Steve Meldrum, CEO of eTracks Tire Management Systems. “And while the survey shows that knowledge of the tire recycling industry is mixed, there’s an opportunity to use these results as a tool to change perceptions and help eliminate misinformation.” In order to fund the jobs and services in the tire recycling industry, a small fee of approximately $4 per tire is added to the consumer’s cost when purchasing new car tires. This is generally broken out as a separate fee, but can be included in the price of the new tire. However, more than half of Ontarians (55 percent) do not know there’s a fee. Only one in four of Ontario residents are aware of the fee and its purpose, while another 20 percent know of the fee but do not know what it is for. When asked to choose between a variety of options as reasons for the fee, nearly half (46 percent) said they believe it is a government tax, and 14 percent presume the funds are collected to pay for landfill fees. Regardless, the majority of residents (78 percent) say they’re happy to pay a small fee when purchasing tires if it helps the environment. “When a recycling fee is made completely transparent with the purchase of new tires, it is a great opportunity for people to see where their money is going and learn how it’s being used to benefit the environment,” says Meldrum. “Understanding what the fee funds, and what products are created as a result, can help lead to better decisions that help to support the industry and combat climate change.” Once tires are recycled, they can be made into a variety of different products for both commercial and consumer use. Although 63 percent know that there are many products made from the scrap rubber collected from tires, their knowledge is mixed when asked what those products could be. While a majority (70 percent) know that scrap tires can be used to make playgrounds and sports fields, fewer are aware that they can also be used for construction materials, athletic mats, asphalt and livestock mats. Only 18 percent know that garden mulch can be made from scrap tires. Although a majority of respondents (83 percent) agree that recycling old tires into new products helps to combat climate change, and 69 percent believe products made from recycled tires are of high quality, only 28 percent agreed that they have intentionally purchased a product made from recycled tires – a missed opportunity for Ontarians. “More people could help combat climate change if they purchased recycled tire products after recognizing the high standards for recycling and knew more about the kind of products produced using recycled tires,” adds Meldrum.

Between the COVID-19 pandemic that ground the world to a halt, and the resulting slow-down of tires purchased in a sluggish economy, 2020 was a year unlike any other in recent memory. The pandemic had a large-scale impact on all of us, with unprecedented disruptions in how we live, work, commute, and operate as businesses. It was the first time many of us moved out of the office and into our homes for months at a time. eTracks staff worked quickly to adapt operations, and with many online communication modalities already in place, our team was able to mobilize the transition from office-to-home quickly and efficiently. Most importantly, these measures allowed us to protect our staff while ensuring our customers continued to receive unwavering compliance service. Learn more, read the 2020 Annual Report

eTracks CEO, Steve Meldrum was interviewed on CP24 to discuss the implementation of new tire recycling regulations in Ontario and eTracks’ role as a Producer Responsibility Organization (PRO).

Results show most Ontarians agree purchasing recycled products helps combat climate change: eTracks Oakville, ON – September 9, 2020 – A recently released survey conducted by eTracks Tire Management Systems — a company that works on behalf of tire producers to meet their regulatory obligations of recycling tires — is looking to dispel the myths and misinformation about the tire recycling industry, and with good cause: the survey revealed that only one third (37 per cent) of Ontarians know that, in Ontario, tires are recycled. Nearly half (49 per cent) of Ontarians do not know whether they’re recycled or thrown into landfills, and a surprising 14 per cent of residents – a whopping 1.5 million adults in Ontario – do not believe tires are recycled at all. In reality, tire manufacturers and automakers are responsible for recycling every tire they sell in Ontario, yet only 32 per cent know this is the case. The good news is 81 per cent agree that purchasing recycled products helps to combat climate change. “Regardless of some of these knowledge gaps and myths, it’s encouraging to know Ontarians want to help the environment,” said Steve Meldrum, CEO of eTracks Tire Management Systems. “And while the survey shows that knowledge of the tire recycling industry is mixed, there’s an opportunity to use these results as a tool to change perceptions and help eliminate misinformation.” Most Ontarians unaware of tire recycling fees In order to fund the jobs and services in the tire recycling industry, a small fee of approximately $4 per tire is added to the consumer’s cost when purchasing new car tires. This is generally broken out as a separate fee, but can be included in the price of the new tire. However, more than half of Ontarians (55 per cent) do not know there’s a fee. Only one in four (25 per cent) of Ontario residents are aware of the fee and its purpose, while another 20 per cent know of the fee but do not know what it is for. When asked to choose between a variety of options as reasons for the fee, nearly half (46 per cent) said they believe it is a government tax, and 14 per cent presume the funds are collected to pay for landfill fees. Regardless, the majority of residents (78 per cent) say they’re happy to pay a small fee when purchasing tires if it helps the environment. “When a recycling fee is made completely transparent with the purchase of new tires, it is a great opportunity for people to see where their money is going and learn how it’s being used to benefit the environment,” says Meldrum. “Understanding what the fee funds, and what products are created as a result, can help lead to better decisions that help to support the industry and combat climate change.” Knowledge of recycled products is mixed Once tires are recycled, they can be made into a variety of different products for both commercial and consumer use. Although sixty-three per cent know that there are many products made from the scrap rubber collected from tires, their knowledge is mixed when asked what those products could be. While a majority (70 per cent) know that scrap tires can be used to make playgrounds and sports fields, fewer are aware that they can also be used for construction materials, athletic mats, asphalt and livestock mats. Surprisingly, only 18 per cent know that garden mulch can be made from scrap tires. Although a majority of respondents (83 per cent) agree that recycling old tires into new products helps to combat climate change, and 69 per cent believe products made from recycled tires are of high quality, only 28 per cent agreed that they have intentionally purchased a product made from recycled tires – a missed opportunity for Ontarians. “More people could help combat climate change if they purchased recycled tire products after recognizing the high standards for recycling and knew more about the kind of products produced using recycled tires.” adds Meldrum. About the survey These are some of the findings of an Ipsos poll conducted between July 31 and Aug 4, 2020, on behalf of eTracks Tire Management System. For this survey, a sample of 1,000 Ontarians aged 18+ was interviewed online. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Ontario population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Ontarians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. About eTracks Incorporated by the Tire and Rubber Association of Canada (TRAC), eTracks Tire Management Systems is the largest Producer Responsibility Organization (PRO) in Ontario, working with tire Processors and Haulers on behalf of North America’s largest tire suppliers. eTracks helps Producers responsibly manage and dispose of ELTs (End of Life Tires) in Ontario as required by the Ontario Resource Recovery and Circular Economy Act (RRCEA). For more information, or to find out where to dispose of your ELTs, visit etracks.ca. For further information or to arrange interviews: Elizabeth Glassen BlueSky Communications Inc. 647.309.0141 | [email protected]

The project is currently underway and is expected to complete in June 2020 Sault Ste Marie, ON, March 2, 2020 – eTracks Tire Management Systems, a not-for-profit Producer Responsibility Organization (PRO) has partnered with Algoma Steel to remove and recycle 850 tonnes of end-of-life tires in an effort to promote a more circular economy. Established to help the tire industry meet new recovery and recycling regulations that rolled out in Ontario last year, eTracks is managing and partly funding this project which began in September 2019 at this Canadian steel producer’s facility in Sault Ste. Marie. The organization is collaborating with local haulers from across Northern Ontario to remove decades-old tires and bring them to recycling facilities capable of handling the intake. “eTracks remains committed to building an ethical, cutting-edge and sustainable tire management system in Ontario. Even though this is beyond our usual scope, we recognized Algoma’s desire to have their legacy tires removed and recycled in an environmentally-friendly way and have partnered with local haulers to make it happen,” said Steve Meldrum, CEO of eTracks Tire Management Systems. “Some of the tires at the site range from three to twelve feet in diameter, so it wasn’t just the quantity but also the size of the tires that proved to be a challenge while facilitating their removal.” The vast majority of these tires – with a combined weight equivalent of seven adult blue whales – will be recycled into new products and will be used in a variety of ways, such as turf for synthetic grass on sports fields, playground safety pads, sports arena mats, comfort flooring for livestock, rubberized asphalt and padding in safety helmets. In the early 1990s, Algoma Steel implemented a “one-in, one-out” policy to ensure all tires were recycled on a go forward basis. While there had been several previous attempts to remove the older tires, their size and quantity posed logistical and recycling challenges, such as the distance to recycling facilities capable of handling such large tires, until now. “It is important for us to deal with our legacy tires in an environmentally responsible manner,” said Fred Post, Algoma Steel Environment Control Manager “eTracks has made that possible, ensuring that our tires get recycled safely and responsibly.” eTracks has also cleaned up tires from a variety of other sites across Northern Ontario, with an additional weight of 318 tonnes. Currently, over half of the tires at Algoma Steel have been removed with the balance slated for removal by June 2020.