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As a PRO, we support producers by managing the flow, recycling and re-purposing of used tires, from source to end point.

We manage a complex supply chain of thousands of service providers to ensure producers remain compliant with regulations, and support a more circular economy.
About us
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383,523 tonnes
Tires collected*
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328,603 tonnes
Tires re-purposed*
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100 %
Resource recovery compliance*
*Combined tire data from first 3-years of operations

How to recycle your tires in Ontario

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I'm a collection site
eTracks enrolled collection sites can search our database of local haulers and arrange for the removal of their used tires - at no cost.
Find a Hauler
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I need to drop off tires
Members of the public can use our database to find a local tire collection site and drop-off their used tires - at no cost.
Find a Collection Site
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Je suis un site de collection
Les sites de collecte inscrits à eTracks peuvent effectuer des recherches dans notre base de données de transporteurs locaux et organiser le retrait de leurs pneus usagés - sans frais.
Trouver un transporteur
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Je dois déposer des pneus
Utilisez notre base de données pour localiser un site de collecte de pneus inscrit à eTracks et éliminer vos pneus usagés - sans frais.
Trouver un site de collecte

What we offer

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A Proven Track Record
We consistently meet the compliance requirements of our customers, to ensure 85% (or more) of the weight of the tires they sell each year are recycled into a new and useful product. We also developed a credit system to collaborate with other PRO's to ensure these markers are met.
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Clarity and Trust
Clear, transparent communication means our customers know where they stand in their overall performance and what to expect from us; we've got you covered.
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Security Tested Data
The Sustainable Recovery Platform (eSRP) manages the entire transaction cycle from collection, to hauling, processing and end market use. It's user friendly, auditable and scaleable across the supply chain. To ensure the system is optimized and that data are protected, we regularly and rigorously test for security, performance and regulatory alignment.
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We Understand Compliance
Our track record and commitment to achieving resource recovery targets for producers is our sole priority. It's also the result of innovation as a PRO, decades of in-house experience and a collaborative, nimble approach to managing change in the marketplace and regulatory framework.
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A ‘No Surprises’ Approach to Fees
Through careful assessment of current systems, we work with producers and service providers to create a fair and cost-efficient supply chain. This approach allows us to maintain price stability for our customers, while paying highly competitive rates for the services we need.
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Dedicated Support
We provide a dedicated Stakeholder Relations team to assist producers and service providers with any questions, or needs they may have; five days a week.
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The Greater Good
We don't just consider tires, we consider all material classes under IPR when we develop our systems and processes. This means working with stakeholders in a variety of material classes and regions to identify shared challenges and better solutions that support a more sustainable future for all.
Black Tire Arc

Recyling and re-purposing tires in Ontario

Tires were the first of five main material classes to be moved from a Stewardship model, to the Individual Producer Responsibility (IPR) model under the Resource Recovery and Circular Economy Act (RRCEA). Under the Act, Tire Regulation 225/18 made producers responsible for ensuring that 85% of the weight of the tires sold into market are collected, recycled and made into new products at the end of their initial life-cycle.

Under the preceding Stewardship model , obligated companies were required to pay stewardship fees to a government-mandated entity called Ontario Tire Stewardship (OTS), and OTS was accountable for tire recovery.

The main differences between stewardship and IPR are:

  • Under IPR, tire producers are now responsible for recycling and recovery based on what they sell into the market. If they fail to meet the compliance requirements outlined in the RRCEA, they face significant fines.
  • Under IPR, Ontario moved to a competitive market model, from a government/consumer funded stewardship model. Service providers and PRO’s now compete for business from producers and from each other.

To date, producers working with eTracks have been 100% compliant with their tire recycling obligations under the RRCEA.

Providing reliable PRO services since 2019

As a Producer Responsibility Organization (PRO), we facilitate the success of Ontario’s circular economy by supporting, in part, three principles: reduction of waste, circulation of products and materials for recycling and re-purposing, and contributing to the regeneration of nature.

Adopting best practices and learning from past lessons are invaluable to our continued success in shaping a greener economy. Our commitment to responsible, reliable and fair practices means we consistently deliver world class service to world class brands.

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Managing a complex supply chain requires making sense of the information through an intelligent data management system. eTracks uses the Sustainable Recovery Platform (eSRP) to manage transactions across mobile and desktop applications. eSRP captures the flow of tires from the point of collection, to transport, storage, processing, and end-market use; all through one system. Our switch to eSRP has increased our efficiency through automation, and significantly reduced manual and paper transactions. This supports our goal of maintaining price stability for our customers and offering competitive rates for our service providers, while contributing to a green economy.

Learn more about eSRP

News and Events

RFP
Request for Proposal: Sourcing End-of-Life Tire Recycling Services
eTracks Tire Management Systems will be issuing a Request for Proposal (“RFP”) related to the recycling of end-of-life tires to qualified, north American service providers. The RFP supports eTracks as a Producer Responsibility Organization (PRO) under Ontario’s Resource Recovery and Circular Economy Act (“RRCEA”) and the Tires Regulation (Reg 225/18). The RFP covers a four-year period beginning in 2023. The RFP will be available on May 16, 2022 and will contain: RFP process and timelines (eg. bidder question submittals, bidder meeting, deadlines, submittal process) Service Provider (bidder) requirements Supporting documents (regulations, form of contract, pricing templates) Scope of services to be provided (receipt of tires, or pre-processed materials, “processing” of scrap tires, reporting requirements to eTracks, etc.) Details of acceptable recycling methods (eg. crumbing with end-market proof, retreading, reuse, tire derived aggregate, rubber modified asphalt, blasting mats, etc.) Proof of end markets requirements (i.e. validation requirements for actual use of tire derived material) Resource recovery and commitment expectations (ratio of: received eligible material to approved end use) eTracks service level requirements Sustainable Recovery Platform (eSRP) technology expectations Evaluation criteria and weighting. Please email [email protected] before noon ET, May 16th, 2022, to request a bid package, or to make further inquiries before the June 27th proposal deadline. The deadline for submitting a response to the RFP is 2 p.m. ET, June 27, 2022. We look forward to inquiries from all qualified service providers!
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eTracks Implements New Hauler Contracting Model
Throughout July 2021, Evolve Recycling Inc transitioned out of the hauling management business. Evolve will continue to operate its “Trillium” hauling business, and has partnered with eTracks to manage the delivery of used tires by other haulers to their facilities in Brantford and Moose Creek going forward. Our goal throughout this process was to ensure the uninterrupted flow of tires and payments to haulers. Haulers who had contracts or agreements to haul tires for Evolve were provided with a new contract from eTracks. A joint letter from Evolve Recycling and eTracks was also provided by email on July 9, 2021 to all Evolve haulers. eTracks held 4 webinars for the hauling community on May 19, May 26, June 2 and June 9 outlining this transition and the contents of the new contracts. We were pleased to note that more than 30 haulers attended these webinars. Haulers can access a copy of the webinar at: eTracks looks forward to expanding the use of direct-to-hauler contracting with its service providers in the coming months. A few of the key benefits to direct-to-hauler contracting include: Direct payment from eTracks to haulers (faster payment) Very competitive rates! Greater efficiency for all businesses involved Improved management (regulatory and commercial needs) of the Individual Producer Responsibility model for end-of-life (EOL) tires. If you’re a hauler and you’re interested in learning more about becoming a direct hauler with eTracks, please contact us at [email protected] to learn more.
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eTracks Recognizes Service Provider Excellence in Tire Recycling
– FOR IMMEDIATE RELEASE – eTracks Tire Management Systems Recognizes Service Provider Excellence in Tire Recycling Toronto, ON. – eTracks Tire Management Systems successfully navigated a year unlike any other in 2020. In spite of a sluggish economy, including dramatic changes to how we all live, work and commute; eTracks customers continued to receive unwavering compliance services. To commemorate this milestone, eTracks announced several Awards of Excellence in appreciation of our suppliers’ invaluable help in navigating a challenging year and still managing to exceed 2019 tire collection by 13,000 tonnes. “eTracks relies on the outstanding services of tire haulers and processors to ensure that end-of-life tires are collected in a timely and efficient manner and in alignment with the Resource Recovery and Circular Economy Act; their work helps divert tires from our landfills so they can be made into new products,” said Steve Meldrum, CEO of eTracks Tire Management Systems. Multiple criteria were evaluated to determine the top service providers for 2020, such as professionalism, ease of doing business, willingness to adapt to Regulatory changes, transparency in business operations, and a commitment to service delivery excellence. Service providers are the foundation of tire recovery and recycling in Ontario, and we sincerely thank all our enrolled haulers and processors for coming through to make 2020 a successful year in spite of global challenges. Congratulations to the recipients of the 2020 Awards of Excellence! Award of Excellence, Processor of the Year: Ideal Rubber Industries Corporation Award of Excellence, Hauler of the Year: CRM Hauling Award of Excellence, Hauling – Northern Ontario: William Day Construction Ltd. Award of Excellence, Hauling – Central Ontario: Emterra Tire Recycling Ltd. Award of Excellence, Hauling – South Eastern Ontario: Trillium Tire Award of Excellence, Hauling – South Western Ontario: All Ontario Recycling About eTracks Tire Management Systems – eTracks is a not-for-profit Producer Responsibility Organization (PRO) in Ontario, working on behalf of major tire producers, automakers and tire distributors in the province. The company provides fulfillment services for its clients, in compliance with the current tire regulation and works with a vast network of end-of-life tire collectors, haulers and processors to ensure the responsible recycling of end-of-life in support of a more circular economy. Media Inquiries: Melissa Carlaw, Communications and Marketing Lead, [email protected]
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eTracks in the News – Recycling Product News Article
A 2020 survey conducted by eTracks Tire Management Systems — a company that works on behalf of tire producers to meet their regulatory obligations of recycling tires — is looking to dispel the myths and misinformation about the tire recycling industry, and with good cause: the survey revealed that only one third (37 percent) of Ontarians know that, in Ontario, tires are recycled. Nearly half (49 percent) of Ontarians do not know whether they’re recycled or thrown into landfills, and 14 percent of residents – a whopping 1.5 million adults in Ontario – do not believe tires are recycled at all. In reality, tire manufacturers and automakers are responsible for recycling every tire they sell in Ontario, yet only 32 percent know this is the case. “Regardless of some of these knowledge gaps and myths, it’s encouraging to know Ontarians want to help the environment,” said Steve Meldrum, CEO of eTracks Tire Management Systems. “And while the survey shows that knowledge of the tire recycling industry is mixed, there’s an opportunity to use these results as a tool to change perceptions and help eliminate misinformation.” In order to fund the jobs and services in the tire recycling industry, a small fee of approximately $4 per tire is added to the consumer’s cost when purchasing new car tires. This is generally broken out as a separate fee, but can be included in the price of the new tire. However, more than half of Ontarians (55 percent) do not know there’s a fee. Only one in four of Ontario residents are aware of the fee and its purpose, while another 20 percent know of the fee but do not know what it is for. When asked to choose between a variety of options as reasons for the fee, nearly half (46 percent) said they believe it is a government tax, and 14 percent presume the funds are collected to pay for landfill fees. Regardless, the majority of residents (78 percent) say they’re happy to pay a small fee when purchasing tires if it helps the environment. “When a recycling fee is made completely transparent with the purchase of new tires, it is a great opportunity for people to see where their money is going and learn how it’s being used to benefit the environment,” says Meldrum. “Understanding what the fee funds, and what products are created as a result, can help lead to better decisions that help to support the industry and combat climate change.” Once tires are recycled, they can be made into a variety of different products for both commercial and consumer use. Although 63 percent know that there are many products made from the scrap rubber collected from tires, their knowledge is mixed when asked what those products could be. While a majority (70 percent) know that scrap tires can be used to make playgrounds and sports fields, fewer are aware that they can also be used for construction materials, athletic mats, asphalt and livestock mats. Only 18 percent know that garden mulch can be made from scrap tires. Although a majority of respondents (83 percent) agree that recycling old tires into new products helps to combat climate change, and 69 percent believe products made from recycled tires are of high quality, only 28 percent agreed that they have intentionally purchased a product made from recycled tires – a missed opportunity for Ontarians. “More people could help combat climate change if they purchased recycled tire products after recognizing the high standards for recycling and knew more about the kind of products produced using recycled tires,” adds Meldrum.
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New survey aims to dispel myths and misinformation about Ontario’s tire recycling program
Results show most Ontarians agree purchasing recycled products helps combat climate change: eTracks Oakville, ON – September 9, 2020 – A recently released survey conducted by eTracks Tire Management Systems — a company that works on behalf of tire producers to meet their regulatory obligations of recycling tires — is looking to dispel the myths and misinformation about the tire recycling industry, and with good cause: the survey revealed that only one third (37 per cent) of Ontarians know that, in Ontario, tires are recycled. Nearly half (49 per cent) of Ontarians do not know whether they’re recycled or thrown into landfills, and a surprising 14 per cent of residents – a whopping 1.5 million adults in Ontario – do not believe tires are recycled at all. In reality, tire manufacturers and automakers are responsible for recycling every tire they sell in Ontario, yet only 32 per cent know this is the case. The good news is 81 per cent agree that purchasing recycled products helps to combat climate change. “Regardless of some of these knowledge gaps and myths, it’s encouraging to know Ontarians want to help the environment,” said Steve Meldrum, CEO of eTracks Tire Management Systems. “And while the survey shows that knowledge of the tire recycling industry is mixed, there’s an opportunity to use these results as a tool to change perceptions and help eliminate misinformation.” Most Ontarians unaware of tire recycling fees In order to fund the jobs and services in the tire recycling industry, a small fee of approximately $4 per tire is added to the consumer’s cost when purchasing new car tires. This is generally broken out as a separate fee, but can be included in the price of the new tire. However, more than half of Ontarians (55 per cent) do not know there’s a fee. Only one in four (25 per cent) of Ontario residents are aware of the fee and its purpose, while another 20 per cent know of the fee but do not know what it is for. When asked to choose between a variety of options as reasons for the fee, nearly half (46 per cent) said they believe it is a government tax, and 14 per cent presume the funds are collected to pay for landfill fees. Regardless, the majority of residents (78 per cent) say they’re happy to pay a small fee when purchasing tires if it helps the environment. “When a recycling fee is made completely transparent with the purchase of new tires, it is a great opportunity for people to see where their money is going and learn how it’s being used to benefit the environment,” says Meldrum. “Understanding what the fee funds, and what products are created as a result, can help lead to better decisions that help to support the industry and combat climate change.” Knowledge of recycled products is mixed Once tires are recycled, they can be made into a variety of different products for both commercial and consumer use. Although sixty-three per cent know that there are many products made from the scrap rubber collected from tires, their knowledge is mixed when asked what those products could be. While a majority (70 per cent) know that scrap tires can be used to make playgrounds and sports fields, fewer are aware that they can also be used for construction materials, athletic mats, asphalt and livestock mats. Surprisingly, only 18 per cent know that garden mulch can be made from scrap tires. Although a majority of respondents (83 per cent) agree that recycling old tires into new products helps to combat climate change, and 69 per cent believe products made from recycled tires are of high quality, only 28 per cent agreed that they have intentionally purchased a product made from recycled tires – a missed opportunity for Ontarians. “More people could help combat climate change if they purchased recycled tire products after recognizing the high standards for recycling and knew more about the kind of products produced using recycled tires.” adds Meldrum. About the survey These are some of the findings of an Ipsos poll conducted between July 31 and Aug 4, 2020, on behalf of eTracks Tire Management System. For this survey, a sample of 1,000 Ontarians aged 18+ was interviewed online. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Ontario population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Ontarians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. About eTracks Incorporated by the Tire and Rubber Association of Canada (TRAC), eTracks Tire Management Systems is the largest Producer Responsibility Organization (PRO) in Ontario, working with tire Processors and Haulers on behalf of North America’s largest tire suppliers. eTracks helps Producers responsibly manage and dispose of ELTs (End of Life Tires) in Ontario as required by the Ontario Resource Recovery and Circular Economy Act (RRCEA). For more information, or to find out where to dispose of your ELTs, visit etracks.ca. For further information or to arrange interviews: Elizabeth Glassen BlueSky Communications Inc. 647.309.0141 | [email protected]

Blog

Awards with eTracks Logos
2021 Service Award Winners
eTracks Tire Management Systems recently presented it’s 2021 “Awards of Excellence” to seven service provider companies that demonstrated strong partnerships, business excellence and integrity as we navigated another successful year of tire recycling under the Ontario tire regulation and Individual Producer Responsibility (IPR) model. Here we spotlight each of these recipients in recognition of their valuable role in helping us build a sustainable tire recycling system in the province of Ontario. 2021 Award Winners Those honoured were: Award of Excellence, Hauler of the Year, William Day Award of Excellence, Processor of the Year Lottridge Retread Award of Excellence, Hauling – Peninsula Tire Exports Recycling Award of Excellence, Hauling – Micor Recycling LTD Award of Excellence, Hauling – R&E Tire Award of Excellence, Hauling – All Ontario Recycling Award of Excellence, Processor Emterra Tire Recycling The Day Group Award of Excellence, Hauler of the Year, Day Group Tire Recycling. The Day Group offers tire hauling services where they will pick up used and old tires of all sizes across Northern Ontario (from North Bay to Kenora near the Manitoba border), and transport them to recycling centres in Southern Ontario. The Day Group is a family business in Azilda and the Greater Sudbury Area.  It was founded by 20 year old William Day in 1954, who started out with with one truck, hauling lumber and plowing snow with his dad in the township of Dowling.  The Day Group business has grown over the years to become a successful multi-service business (think surface mining, transportation, arial drones, rail services, line painting and of course…used tire collection). William (“Bill”) worked hard and was dedicated to his company and employees for 64 years. If there was an opportunity to try something new, grow the business or expand to new areas, he tried it.  He saw the people of the company as his greatest asset, but also saw them as family.  He demonstrated strength, integrity, and generosity during his life, values that are still core attributes of the company today. Thank you to everyone on the team at Day Group for your valued partnership, we look forward to working with you for many years to come. Lottridge Tire & Retreading Inc. Award of Excellence, Processor of the Year, Lottridge Tire We congratulate Lottridge Tire & Retreading Inc. for receiving the eTracks 2021 Service Award of Excellence as our PROCESSOR OF THE YEAR!! Lottridge Tire & Retreading Inc. has a long, proud tradition going back more than 50 years of servicing the commercial trucking industry within the Golden Horseshoe. Their main products and services are Bandag retread products as well as new commercial and passenger tire sales including Bridgestone/Firestone, Michelin, and many other quality brand names. Their real strength though, is their ability to combine these products into a service program that can be specifically designed to meet the needs of today’s modern fleet. Across the Niagara region they are uniquely able to provide all of the products and services to fleet accounts without the requirement of any third party sourcing. The eTracks team really enjoys working with the Lottridge team, and value their friendly, timely and reliable approach to their work.  We also love their tag line, “We Keep You Rolling.”  Thank you Lottridge for your continued partnership, business excellence and integrity in your approach to service.   Micor Recycling Ltd. Award of Excellence in Hauling, Micor Recycling LTD Micor Recycling Ltd. is the recipient of an eTracks Award of Excellence in Hauling. Located in Toronto, Micor Recycling Ltd. has been in the tire collection and recycling business for over 30 years. They are known for their high-quality servicing, assisting many of the leading chains in their tire removal needs. Micor joined the eTracks program in 2019.  If you are an enrolled eTracks  collector, they will pick up your tires for free withing 24 hours of your call.  Now that is great service!  Whether a large or small pick-up, Micor has the equipment and professionalism to handle the job… Anywhere in Ontario. Our eTracks team has high praise for the great folks at Micor, citing Mark Capland’s deep industry expertise and willingness to share his time and knowledge.  Our stakeholder relations group, compliance team and regional investigator are always so grateful for Micor’s excellent record keeping, responsiveness, and courteous approach. Micor is committed to cleaning up the environment, one tire at a time.  Thank you Micor, for your continued strong partnership, business excellence, and integrity.   PTE Recycling Award of Excellence in Hauling, PTE Recycling We are pleased to introduce you to PTE Recycling, the Brantford, Ontario company that has received one of our 2021 Service Awards for Excellence in Hauling. Peninsula Tire Exports has worked with eTracks over the last few years to continue to develop the reused market for Ontario tires. PTE has worked closely with multiple processors to increase the flow of tires from the province and to find end markets both internationally and domestically. PTE Recycling is known for their Fast & Reliable Scrap Tire Collection, and they are currently Canada’s largest exporter of used tires.  They cull tires from various collection sites across Ontario, grade and then sell the tires into markets in Texas and across the Caribbean. Congratulations Ryan and the PTE Recycling team on your award, and your contribution to the circular economy here in Ontario.   R & E Tire Award of Excellence in Hauling, R & E Tire R&E Tire received an eTracks Award of Excellence for Hauling in 2021. Also awarded in 2019, R&E continues to be a strong service provider in our eTracks network. As we drive toward sustainability, one tire at a time, we acknowledge the strong partnership we share with this wonderful family run company. The Brown family have been exceeding their customer’s expectations at their Frankford, Ontario location for years. A glance at their 5 start customer reviews will reveal their focus on quick and friendly customer service with great prices. Our stakeholder relations team here at eTracks appreciate how Ben Brown has been in this industry for a long time and is super knowledgeable. His transparent straight shooter approach is welcomed both by eTracks and his R&E customers. What a terrific hauler to have in our eTracks network. Congratulations R&E Tire! We wish you many more years of continued success.   Emterra Group Award of Excellence in Processing, Emterra Group We celebrate our strong partnership with Emterra Group, winner of a 2021 eTracks Award of Excellence in Processing. Great companies often begin with a great story, and when Emmie Leung started as a small curbside collector of cardboard in the 1970’s, the Emterra story was just beginning. Today the family-owned company is an international enterprise with over 1,100 employees, 40 locations and five distinct divisions…all driven by an entrepreneurial spirit and a passion for transforming waste into resources. Emterra combines experience, innovation, and leading-edge technology to design and deliver cost-effective recycling and waste reduction programs and advisory services in British Columbia, Saskatchewan, Manitoba, Ontario and Michigan. Our eTracks team value the business excellence that Emmie, her daughter Paulina, and the full crew at Emterra consistently bring to the tire recycling industry. We salute their mission “to be a leader in creating and delivering products and services that enable people and businesses to become stewards of the environment and the future.” In addition to supporting both community and diversity in their business practices, what captures the hearts and minds of many eTrackers is Emmie’s belief that there is value in everything and in everyone. That belief, coupled with an entrepreneurial spirit, compels her to view challenges not as barriers, but as opportunities. Well said Emmie, and well done Emterra on your Award of Excellence!   All Ontario Recycling Award of Excellence in Hauling, All Ontario Recycling We congratulate All Ontario Recycling for receiving our Award of Excellence for Hauling. All Ontario Recycling has been a full-service metal recycler for over 30 years. Headquartered in Barrie, they have 2 recycling yards and are widely considered a leading provider of metal recycling services and haulage to auto wreckers and metal recycling yards across Ontario. They also haul end-of-life tires, and have been one of our principal haulers since eTracks began.  Our team has nothing but praise for the helpful, cooperative and respectful interactions we have had with Beverley and the rest of the All Ontario Recycling crew.  Our regional investigator respects the way they provide timely information as well as industry insights based on years in the business. One of our fondest memories and moments of gratitude came when All Ontario Recycling helped eTracks and Goodyear Tire with a massive old tire clean up in the mines.  They have “earned their stripes” over the decades and we salute their ongoing contribution toward Ontario’s circular economy. As a PRO, eTracks supports producers by managing the flow, recycling and re-purposing of used tires, from source to end point.  We manage a complex supply chain of thousands of service providers, like All Ontario Recycling, to ensure producers remain compliant with regulations and support a more circular economy.  Learn more at eTracks.ca    Interested in how resource recovery, tire recycling and the circular economy works?  Visit our resources page.
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Welcome to the eTracks Blog
We’ll be sharing end-of-life tire and recycling industry insights and what we’ve learned since 2019 as one of the largest tire PRO’s in Ontario. Some of the themes we’ll be talking about in the coming months include: 1. What Happens to Used Tires? According to a 2020 survey conducted on behalf of eTracks, only 37% of Ontario consumers are aware that their used tires are recycled into new products. 2. Change is Constant Change continues to be par for the course as Ontario adapts to the Resource Recovery and Circular Economy Act (RRCEA) and Individual Producer Responsibility (IPR). What innovations might shape the next few years? 3. Data is King A key driver of our success as a Producer Responsibility Organization (PRO) is accurate data; as the saying goes, data is king. Technology is allowing the recycling industry an opportunity to improve data collection methods, providing more accurate reporting options and allowing industry leaders to make informed choices. 4. Start-ups and Best Practices Before IPR, everyone played on one field called the Ontario Tire Stewardship (OTS); as a government funded organization, OTS paid for the collection, hauling and processing of Ontario’s used tires. With the implementation of the Resource Recovery and Circular Economy Act (RRCEA), Ontario ushered in the Individual Producer Responsibility (IPR) model, introducing a free and competitive market where service providers became competitors, and producers were now responsible for collecting and repurposing 85% of the tires they sold into market. 5. Economics & Supply Chain As the largest tire PRO, being able to move away from the old Stewardship model to the new competitive model creates unique challenges. What does it mean when some of your contracted service providers are also your competitors? How have we managed a complex supply chain and achieved compliant networks? What are the economics of recovery and the value of accurate transactional data? More to come…

Fun fact…This livestock mat is made from recycled tires and is likely produced at the Moose Creek Recycling Centre (MCTR) in Ontario. The Clydesdale Horses that pull carriages through Lunenburg, Nova Scotia rest here between rides. #circulareconomy #tirerecycling

Protecting the environment will take us where technological advances cannot. On this #WorldNatureConservationDay, let’s adopt a lifestyle that supports the environment. A small step👣 today can go a long way tomorrow!

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