Welcome to the eTracks Blog


We’ll be sharing end-of-life tire and recycling industry insights and what we’ve learned since 2019 as one of the largest tire PRO’s in Ontario.
Some of the themes we’ll be talking about in the coming months include:

1. What Happens to Used Tires?
According to a 2020 survey conducted on behalf of eTracks, only 37% of Ontario consumers are aware that their used tires are recycled into new products.

2. Change is Constant
Change continues to be par for the course as Ontario adapts to the Resource Recovery and Circular Economy Act (RRCEA) and Individual Producer Responsibility (IPR). What innovations might shape the next few years?

3. Data is King
A key driver of our success as a Producer Responsibility Organization (PRO) is accurate data; as the saying goes, data is king. Technology is allowing the recycling industry an opportunity to improve data collection methods, providing more accurate reporting options and allowing industry leaders to make informed choices.

4. Start-ups and Best Practices
Before IPR, everyone played on one field called the Ontario Tire Stewardship (OTS); as a government funded organization, OTS paid for the collection, hauling and processing of Ontario’s used tires. With the implementation of the Resource Recovery and Circular Economy Act (RRCEA), Ontario ushered in the Individual Producer Responsibility (IPR) model, introducing a free and competitive market where service providers became competitors, and producers were now responsible for collecting and repurposing 85% of the tires they sold into market.

5. Economics & Supply Chain
As the largest tire PRO, being able to move away from the old Stewardship model to the new competitive model creates unique challenges. What does it mean when some of your contracted service providers are also your competitors? How have we managed a complex supply chain and achieved compliant networks? What are the economics of recovery and the value of accurate transactional data?

More to come…