Our mission is to deliver exemplary compliance services to companies obligated under the Resource Recovery and Circular Economy Act (RRCEA).

Our vision is to be known across North America as the trusted leader in tire recycling, resource recovery and compliance management services; consistently delivering innovative, sound business solutions that support a more sustainable, circular economy for all.

eTracks was incorporated under the Canada Not-For-Profit Corporations Act in 2017 and is governed by an independent Board of Directors. The company was originally created by the Tire and Rubber Association of Canada (TRAC) to meet the needs of  its members and other obligated tire producers under the RRCEA in Ontario. Since then, eTracks has remained a trusted service provider for small, medium and large producer customers. Unlike other Canadian provinces, Ontario tire recycling operates in a competitive market – this means we compete with often much larger vertically integrated companies as the only Not-for-Profit tire Producer Responsibility Organization (PRO). Our purpose as a PRO, and one we are proud of, is to do the right things, for the right reasons – while ensuring the responsible and ethical recovery of used tires, supporting a cleaner, more sustainable Ontario.

A trusted partner

Our depth of knowledge is strengthened by our team of diverse and knowledgeable staff.

We believe that sharing different opinions and experiences leads to new and innovative solutions. As an industry leader, we collaborate with various organizations to ensure that extended and individual producer responsibility (IPR) frameworks are developed across Canada and the United States. Our efficiency in managing the tire recycling supply chain is demonstrated by the fact that we have maintained price stability and are still within the average tire recycling fee range when compared to similar agencies across Canada.

The implementation of the Resource Recovery and Circular Economy Act (RRCEA) ushered in Individual Producer Responsibility (IPR) in 2019. As the only not-for-profit tire PRO, we value the trust our customers place in us to make decisions that support the integrity of their brand while managing their tire recycling obligations.

It takes a strong network of service providers to reduce waste and support a more circular economy.  To this end, we are committed to maintaining and forging partnerships with collection sites, haulers and processors to ensure every available used tire in the province is recycled.

Steve Meldrum
Steve Meldrum
Chief Executive Officer
Adam Bourke
Adam Bourke
Chief Operating Officer
Kate Hayer
Chief Financial Officer
Jeff Niehaus
Jeff Niehaus
Vice-President, People & Compliance
Melissa Carlaw
Melissa Carlaw
Vice-President, Communications & Customer Sustainability
Tracey Goldberg
Tracey Goldberg
Director, Operations & Programs
Lyle Clarke
Chair
Lyle has extensive experience in Ontario’s producer responsibility sector, serving on the Board of Waste Diversion Ontario and Stewardship Ontario in their formative years.
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Carol Hochu
Director
Carol has been successfully leading and managing trade associations and not-for-profit organizations for over 30 years.
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Glen Maidment
Glen Maidment
Director
Glenn is a 35-year veteran of the rubber industry, having started his career in Kitchener, Ontario, working for a major tire company.
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Don Gaultier
Director
Don has held numerous sales, marketing and senior management positions within the automotive and tire industry since 1984.
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Melissa Coulson
Melissa Coulson
Director
Melissa is a Chartered Professional Accountant, a Chartered Accountant and a Licensed Public Accountant with a practice located in downtown Milton.
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Some of our partners

Pirelli
Michelen
Bridgestone
GoodYear
continental
GM
Ford
FCR
Maserati
Toyo Tires
JagLR
Chrysler
NISSAN
Volvo
subaru
Hino
LondonTire
MAZDA
Tire Rack
MAXAM
NTD
Kubota
Kuhmo
Hankook
Porsche
KIA
OkTire
JohnDeere
ThomasBuses
Zamboni
Mercedes-Benz
Yokohama
Costco
BMW
CAMSO
CNH
Mitsubishi
Volkswagen
Honda
Toyota
Hyundai