eTracks today announces several important leadership updates as the Company enters its next phase of growth and development.
A new Board of Directors for eTracks has been appointed, reflecting the Company’s continued commitment to compliance services, accountability, and long-term success. The new Board will provide oversight and strategic guidance as eTracks builds on its established strengths and pursues new opportunities in the months ahead.
Steve Meldrum has departed his role as Chief Executive Officer, effective November 13, 2025. As the sole member of eTracks, the Tire and Rubber Association of Canada (TRAC) thanks Steve for his leadership and many contributions over the past 7 years, particularly his important role in successfully launching eTracks as the largest not-for-profit tire Producer Responsibility Organization (PRO) in Ontario, and in guiding eTracks through a period of innovation and expansion.
The new eTracks Board of Directors has appointed Doug Harrison as Acting Chief Executive Officer, effective immediately. Doug brings extensive experience in supply chain management, regulatory affairs, and the automotive industry, along with a deep understanding of eTracks’ mission and strategic priorities.
Throughout this transition, eTracks is committed to “business as usual”. Our leadership team is fully engaged in delivering on our objectives; our operations, partnerships, and customer commitments remain our top priority.
We look forward to the continued success of eTracks under the guidance of Doug and the new eTracks Board of Directors.
For all inquiries please contact:
Melissa Carlaw, Vice President of Communications and Sustainability at mcarlaw@etracks.ca
