About Us

Incorporated under the Canada Not-For-Profit Corporations Act, eTracks is governed by an independent Board of Directors that is dedicated to delivering superior performance.

eTracks Tire Management Systems was incorporated by the Tire and Rubber Association of Canada (TRAC) to meet the needs of its members and other obligated producers to responsibly manage and dispose of ELTs (End of Life Tires) in Ontario as required by the Ontario Resource Recovery and Circular Economy Act (RRCEA).

Our mission is to deliver exemplary compliance services to companies obligated under the Act.

Your trusted partner in compliance management

Our depth of knowledge in product stewardship legislation and supply chain management in Canada is unsurpassed. In fact, some of our partners and advisors pioneered responsible End-of-Life Tires (ELT) management in Canada nearly three decades ago. We also draw on decades of experience in the broader producer responsibility and recycling industry in Canada, while consistently sourcing innovating to improve the industry and accuracy of compliance services.

We understand the resource recovery and recycling business, the stakeholders and the systems.
We have also learned from Ontario’s past experience with waste diversion legislation, and are committed to building strong and productive relationships with suppliers of recovery services by deploying open procurement practices according to market principles.

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